Internet and software companies are vertically integrating because they can move faster and make products better/cheaper than by working with their existing vendors for hardware manufacturing. This trend is happening across the largest market cap technology companies, Microsoft, Apple, Google, Amazon, Facebook..
Microsoft Supercharges Bing Search With Programmable Chips
Doug Burger called it Project Catapult. Burger works inside Microsoft Research–the group where the tech giant explores blue-sky ideas–and in November 2012, he pitched a radical new concept to Qi Lu, the man who oversees Microsoft’s Bing web search engine. He wanted to completely change the machines that make Bing run, arming them with a…
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